Step 2: Website Study:

• Thorough analysis of the client’s website, including meta tags, duplicate content, and overall structure.
• Comprehensive competitor analysis covering content, meta tags, backlinks, and other critical factors.

Step 3: Keyword Research and Content Optimization:

• Utilizing Google Keyword Research Tool for in-depth keyword analysis.
• Suggesting targeted keywords to the client for optimal SEO results.
• Crafting unique and fresh content for all website pages, incorporating targeted keywords.

Step 4: Website Enhancement Recommendations:

• Providing suggestions for adding more pages to the website.
• Recommending improvements for a more user-friendly website.
• Evaluating and optimizing website speed for enhanced user experience.

Step 5: Off-Page SEO Activities:

• Implementing a comprehensive off-page strategy, including baseline rankings, keyword URL mapping, broken links check, and more.
• Technical optimizations such as canonicalization, header tags optimization, internal link structuring, and existing content optimization.

Step 6: On-Page SEO Activities:

• Local Search Engine Optimization.
• Setting up and verifying Google My Business.
• Blog writing, article submission, guest posting, press release distribution, and other content-driven strategies.
• Utilizing schema markup for structured data.

Step 7: Social Media Marketing Strategies:

• Creating accounts and company pages on various platforms.
• Competitor analysis on social media platforms.
• AI-powered content creation for ads and posts.
• Engaging posts on Facebook, Instagram, Pinterest, Twitter, Tumblr, LinkedIn, and YouTube.
• Regularly monitoring and analyzing social media performance.

Step 8: Detailed Reporting:

• Regularly providing detailed reports on SEO and social media marketing efforts.
• Backlinks report with IDs, passwords, and dates.
• Social media growth reports including likes, followers, subscribers, reach, views, and traffic.
• In-depth Google Analytics reports.

Step 9: Client Coordination:

• Regular coordination with the client to discuss reports and ongoing work.
• Addressing any queries or concerns from the client.

Step 10: Lead Generation Program:

• Developing a tailored lead generation program incorporating social media and Google campaigns.
• Constantly monitoring and tracking ad campaigns for budget-friendly lead generation.

Outcome: After 4 to 5 months of comprehensive digital marketing efforts, the client experienced a significant increase in online visibility, social media engagement, and ultimately, successful lead generation. The client now enjoys a thriving and successful business with the support of H Cube Web Solutions.